SEOfor hotels.
More direct bookings, less commission
Every booking that arrives through an online travel agency costs you 15% to 20% in commission. We help independent hotels, hostels and guest houses get found directly, so more guests book with you and you keep the margin.
- Top three on Google for hostel searches in Morzine
- 200% increase in direct bookings
- 75 bookings in the first month after launch
- Bookings synced across your website and the OTAs
What we did for Morzine Hostel
Built the website from scratch
Morzine Hostel is an independent ski hostel in the French Alps. We designed and built a new website with pages and copy written around what the hostel actually offers and who it is for.
Researched what guests search for
We researched the terms travellers use when looking for somewhere to stay in Morzine and built the pages around them, then kept monitoring and updating those keywords after launch.
Connected the booking system
We connected the site to Beds24 so availability and bookings stay in sync across the website, Airbnb, Booking.com and Hotels.com. A direct booking and an OTA booking can never collide.
Measured the result
The site launched in December 2025 with no search visibility. By January it was bringing in 88 visits a month from Google, and 106 in February at the height of the ski season. It now sits in the top three for searches such as “hostel Morzine” and “Morzine hostels”, and appears for French searches too. Direct bookings rose by 200%, with 75 bookings within a month of launch. Read the Morzine Hostel case study.
Found in AI search too
Travellers increasingly ask AI tools where to stay. Morzine Hostel has appeared in AI-generated answers for searches such as budget and ski accommodation in Morzine. We build that into the work from the start: see AI search optimisation.
If you want to understand where direct bookings leak before you speak to anyone, read why independent hotels lose bookings to OTAs.
How we work with hotels
A website that takes bookings, and search that fills it
Most accommodation businesses need both parts to work together.
The website and booking system
A fast, mobile first website with your booking system built in. Morzine Hostel runs on Beds24, and we can work with whichever booking system or channel manager you already use. Price a hospitality website.
Search visibility
Ongoing SEO for Google, the map pack and AI search, with monthly plans from £600. See what each SEO plan includes.
See how your hotel shows up in search
Run a free audit to see how you appear on Google and in AI search today.
Hotel SEO questions
Can SEO really reduce what we pay the OTAs?
It reduces how much you depend on them. Guests who find and book with you directly cost no commission. Most hotels keep their OTA listings for reach and use SEO to move as many bookings as possible to their own site.
Will this work with our booking system?
Yes. We connected Morzine Hostel’s website to Beds24, syncing bookings with Airbnb, Booking.com and Hotels.com, and we can work with whichever platform you use.
We are a small independent. Is this only for big hotels?
No. Our hospitality work so far has been with an independent hostel, not a chain, and independents usually have the most to gain because every commission-free booking matters more.
How much does hotel SEO cost?
Our SEO plans start from £600 a month, with a six-month initial commitment and a rolling monthly agreement after that. A new website is priced separately: get an instant quote.
Do you only work with hotels in the UK?
No. Morzine Hostel is in France. We work with accommodation businesses wherever their guests search from.
How quickly does it work for a seasonal business?
Timing matters more than speed. Morzine Hostel’s site launched in December, just before ski season, and search visits peaked in January to March when guests were booking. For a seasonal business we plan the work so the site is live and indexed before your busy period, not during it.
Ready when you are