Resources

Straight answers ongetting more enquiries.

This isn’t a blog. No publishing schedule, no trend pieces, no ten-tips listicles. Every article here exists because it answers a question that costs real businesses real money.

Search engine optimisation

SEO is not dead and AI has not replaced it. What has changed is which kind of work pays off, and that favours businesses that know their subject.
October 2026

Web design pricing

A website in the UK can cost anything from a couple of hundred pounds to tens of thousands. What you get at each level, what to check before you pay, and what we charge.
October 2026

SEO pricing

SEO in the UK costs anything from a couple of hundred pounds a month to several thousand. What sits behind the price, what we charge and why, and how to tell whether it will pay for itself.
October 2026

SEO, local SEO, AI search

Most of SEO is good habits carried out consistently, and a business owner can do a lot of it. Here is what is realistic to do yourself, where it tends to go wrong, and what an agency fee pays for.
October 2026

Search engine optimisation

We took one ordinary local search and read all 100 results Google returned, twice. Here is what the pages at the top had in common, and what it means for your business.
October 2026

SEO, GEO, AEO, Local SEO

Since AI tools have become mainstream, there have been hundreds of new terms and buzzwords to keep up with. We used to only have to worry about SEO but now we have AEO, GEO, SXO and a lot more acronyms popping up almost daily.
September 2026

Service businesses

There’s a particular kind of website problem that never announces itself. The site loads. It looks fine. Nobody’s complained. But somewhere in the last six or twelve months, it slid from page one to page two, or from page two to page three, and the only visible symptom is a phone that rings slightly less often than it used to.
July 2026

Hospitality

Every booking through an OTA costs commission. Booking.com takes 15% to 20%. For an independent hotel or hostel, that’s not a marketing cost with a clear return. It’s a permanent margin reduction on every guest who could have booked direct.
July 2026

Healthcare and care

When someone searches for a care provider or a private clinic, the circumstances behind the search are usually urgent, stressful, or both. A family looking for live-in care. A patient searching for a private consultation after a long NHS wait.
July 2026

Kitchen and bathroom

A kitchen or bathroom renovation isn’t a quick decision. It’s a project that typically costs five figures, takes weeks to complete, and involves trusting someone with the most used rooms in the house.
July 2026

Rather have this handled for you?

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