AI searchoptimisation.
Be the business AI tools read, understand and cite
People now ask ChatGPT, Google’s AI Overviews and Copilot the questions they used to type into a search box. We make sure those tools can read your website, understand what you do and have a reason to mention you.
- Websites made readable for AI crawlers
- Indexed on Bing as well as Google
- Content written in question and answer form
- Included in SEO Growth and SEO Pro
What we actually do
Make your site readable by AI
AI tools can only cite what they can read. We check that AI crawlers are not blocked, that your pages load their content without relying on scripts those crawlers ignore, and that the important facts about your business are in plain text.
Get you properly indexed on Bing
ChatGPT’s search and Microsoft Copilot draw on Bing’s index, while Google’s AI Overviews and Gemini draw on Google’s. Most businesses only ever check Google. We set up and monitor both, because being missing from Bing now means being missing from a growing share of AI answers.
Write in questions and answers
AI tools assemble answers from short, direct passages. We restructure key pages so each one answers a specific question clearly near the top, the way a customer would ask it, and add FAQ sections where they genuinely help.
Add schema so machines know who you are
Structured data tells search engines and AI tools what your business is, where it is, what it offers and who is behind it. We add and maintain it so those facts are stated once, consistently, across your site.
Check where you appear
We test how your business shows up for the questions your customers ask, in AI answers as well as in normal results, and adjust the work based on what we find.
Does it work?
Our own website has been cited in AI answers, and so have clients’. Morzine Hostel, whose website and SEO we built, has appeared in AI-generated answers for searches such as budget and ski accommodation in Morzine.
We will be straight about the limits. No one can guarantee that an AI tool will recommend a particular business, and we do not promise it. What we can do is remove the reasons it would overlook you.
How it is sold
Part of SEO, not a separate bill
AI search optimisation is built on the same foundations as good SEO, so we do not sell it on its own.
Included in SEO Growth and SEO Pro
Both plans include content structured for AI search alongside the technical work, content and authority building, so your visibility improves across Google, Bing and AI tools together. See what each SEO plan includes.
Start with the free audit
Our audit includes an AI search visibility check, so you can see how you appear today before deciding anything. Run a free website audit.
See how AI search sees you
The free audit checks your visibility on Google and in AI search and sends you the results.
AI search questions
What is the difference between SEO, AEO and GEO?
SEO is about ranking in search results. AEO, answer engine optimisation, is about being the direct answer to a question. GEO, generative engine optimisation, is about being cited when an AI tool writes a response. In practice they share most of the same work. We explain each in SEO vs AEO vs GEO.
Can you guarantee ChatGPT will recommend my business?
No, and nobody honestly can. AI tools decide what to cite and their behaviour changes. We make your business easy to read, clearly described and present in the sources those tools use, which is the part that can be controlled.
Why does Bing matter now?
Because ChatGPT’s search and Microsoft Copilot use Bing’s index to find current information. A site that ranks on Google but was never submitted to Bing can be invisible to them.
Is AI search replacing Google?
Not yet. Traditional search still drives most enquiries for local businesses, which is why we treat AI search as part of SEO and not a replacement for it. The work overlaps, so you do not have to choose.
How do I know if AI tools can read my website?
Run our free website audit. It includes an AI search visibility check alongside the usual search and technical checks.
Ready when you are