/ Independent ski hostel in the French Alps

Taking an independent ski hostel to the top of Google and growing direct bookings

19,100
impressions on Google since launch
200%
increase in direct bookings
75
bookings in the first month

Winning bookings back from the big platforms

A 15-bed hostel in a popular French ski resort relied on platforms like Booking.com and Airbnb, which take a commission on every stay. It needed its own website to rank for local hostel searches and take bookings directly.

Project deliverables

  • A new website with direct booking and payments
  • A channel manager keeping availability in sync with Airbnb and Booking.com
  • SEO for local hostel and budget accommodation searches
  • Local area and accommodation pages
  • Technical SEO and site speed

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Independent ski hostel in the French Alps: SEO case study results

Travellers find the hostel before they reach a booking site

Ranking for local hostel searches puts the hostel in front of travellers before they reach a booking platform. The site then lets them check live availability, book and pay straight away, and every direct booking avoids a platform commission.

200% more direct bookings

Independent ski hostel in the French Alps: SEO case study results
Since launch the hostel has been shown on Google 19,100 times, ranks in the top three for “Morzine hostel” searches, and has earned nearly 500 clicks from people looking for somewhere to stay. Direct bookings are up 200%, with 75 bookings in the first month.

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The services behind this project

Our services cover everything you’ve just seen. Read more about web design in Coventry and SEO services in Coventry, check where your own site stands with a free website audit, or get an instant quote.

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