/ Kitchen and bathroom showroom

Keeping a showroom's search rankings through a full rebrand, and climbing higher

Top 3
in the Google map pack
Top 3
on Google for every main commercial search
Retained
search rankings through a full rebrand

A rebrand without losing search traffic

A kitchen and bathroom showroom selling designer ranges from British, Italian and German suppliers was changing its name and brand. A rebrand can wipe out years of search rankings if the move isn’t handled carefully, so the priority was to keep every ranking it had and come out stronger.

Project deliverables

  • A new website launched alongside the rebrand
  • Every old page mapped and redirected to its new home
  • The Google Business Profile and local listings moved to the new brand
  • Category pages for each range and supplier
  • Local SEO for the main kitchen and bathroom searches

Want results like this for your business?

Our services cover everything in this case study: the website, the SEO and the follow up. Start with a free audit of your current site, or price your project now.

Kitchen and bathroom showroom: SEO case study results

Search history carried across, not started again

Google ranks pages on the trust they’ve built up over time. Redirecting every old page and moving the business listings across meant that trust went with the new brand, instead of starting from zero.

Top 3 for every main commercial search

Kitchen and bathroom showroom: SEO case study results
The showroom kept its rankings through the rebrand and now sits in the top three of the map pack and the top three on Google for all of its main commercial searches.

Want results like this?

The services behind this project

Our services cover everything you’ve just seen. Read more about web design in Coventry and SEO services in Coventry, check where your own site stands with a free website audit, or get an instant quote.

Related case studies

Ready when you are

Let’s build something that sells.