WWR Customisation

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Ecommerce Development, Web Design, Web Development

Transforming a wheel refurbishment specialist with a data-driven website and strategic digital marketing

160%
increase in online sales
125%
boost in website traffic
95%
improvement in conversion rate
WWR word mark logo

Connecting motorists with perfect wheels through intelligent vehicle lookup

The custom website features an innovative vehicle lookup system powered by API integration that pulls accurate wheel data from a comprehensive database, allowing customers to find compatible alloy wheels and tyres for their specific car models. This intelligent functionality transforms the buying experience, making it simple for retail customers to browse, select, and purchase the right products online. Strategic PPC campaigns drive targeted traffic to the enhanced website, significantly improving digital presence and visibility whilst effectively connecting WWR’s wheel refurbishment services and retail offerings with motorists seeking quality alloys and tyres.
a screenshot of the WWR website homepage

Project Deliverables

  • Website Design & Development
  • Custom Vehicle Lookup System
  • API Database Integration
  • E-commerce Platform Development
  • PPC Campaign Management
  • Custom Number Plate Ordering Solution

A professional and functional visual identity

WWR’s website combines clean, automotive-focused design with powerful search functionality to create a user-friendly experience that reflects their technical expertise. This data-driven approach has been applied consistently across product pages, refurbishment services, and the custom lookup tool, reinforcing the company’s commitment to accuracy and customer service. The result is a cohesive, professional identity that connects with motorists seeking reliable wheel solutions and properly represents the quality refurbishment services and retail products WWR provides.
a closeup of a car wheel

An intelligent solution that drives online growth

Our approach was to craft a website that balances sophisticated vehicle lookup technology with strategic digital marketing that captures the technical nature of wheel retail and refurbishment. This custom-built platform paired with targeted PPC campaigns establishes a strong online presence that accurately showcases their services and products, helps attract qualified customers, boost online sales, and ensure WWR stands out in the competitive automotive aftermarket sector. We’re proud to see website traffic, online purchases, and customer engagement accelerating, reflecting the effectiveness of the integrated web and marketing strategy. If you’re interested in taking your website to the next level, simply get in touch.

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