YourGB

YOURGB Events Ltd is a creative event design and experiential agency based in Edinburgh, established in 2011. The company delivers live, online and hybrid events across the UK and internationally, offering services such as concept creation, spatial planning, audiovisual production, theming, entertainment management and sponsorship activation. Known for its immersive brand experiences and destination management, YOURGB is also committed to sustainability as a certified Carbon Neutral company, using its own carbon footprint calculator and aiming for Net Zero by 2050. Through its 'YOUR GiveBack' programme, the company donates a portion of its fees to global charitable causes.

Web Design | Website Development

Project Overview

The project was a full website rebuild focused on increasing page speed, improving technical SEO, and making the front and back end more user-friendly. Page speed on Google Lighthouse metrics improved from 62% to 98%. The layout was optimised across all screen sizes, including a new format for laptops and improved mobile responsiveness. Backend updates allow new projects and team members to be dynamically added easily via the dashboard, with support for video links on portfolio pages. A sustainability page and privacy policy were added and the menu and footer were redesigned. The site has also been integrated with the client's Mailchimp account to ensure all new leads are correctly captured, tagged and distributed to the correct mailing lists.

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