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WWR needed a new website with a custom vehicle lookup feature to enhance user experience. Their existing site lacked functionality and required an API to pull accurate wheel data from a database. Additionally, they faced challenges in improving their digital presence and needed effective PPC campaigns to drive traffic and increase visibility.
We addressed WWR's needs by designing and developing a new website equipped with a bespoke vehicle lookup feature. This feature streamlined the user experience, allowing visitors to quickly find compatible wheels for their vehicles. To achieve this, we integrated an API that efficiently pulled accurate wheel data from a dedicated database, ensuring users received precise information. In addition to enhancing functionality, we focused on elevating WWR's digital presence. We crafted tailored PPC campaigns aimed at driving targeted traffic to the website, thus increasing visibility and engagement. By leveraging strategic targeting and compelling ad creatives, we aimed to maximize conversions and overall campaign effectiveness.
Following the implementation of the new website and the launch of targeted PPC campaigns, WWR witnessed significant improvements across key metrics. The custom vehicle lookup feature garnered positive feedback from users, leading to increased user engagement and satisfaction. Moreover, the PPC campaigns proved highly effective in driving qualified traffic to the website, resulting in a notable uptick in leads and conversions. The enhanced digital presence contributed to heightened brand visibility and credibility within the industry, ultimately positioning WWR as a leader in the aftermarket wheel market. Overall, the collaborative efforts between our team and WWR yielded tangible results, aligning with their objectives of improving user experience, increasing website traffic, and bolstering their digital presence.
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