SEO Friendly Web Design: How Design Choices Affect Your Rankings

A lot of people think SEO and web design are separate things. They’re not. Design choices directly impact your rankings. You can’t separate them. Let me show you how design affects your SEO. Site Speed Kills Rankings Google uses site speed as a ranking factor. And it’s not just desktop speed; mobile speed matters even […]

Mobile-First Design: Why Your Desktop-Focused Website is Losing Customers

More people browse the internet on their phones than on computers now. It’s been that way for a while. If your website is designed for desktop first and then squeezed onto mobile second, you’re doing it backwards and you’re losing customers because of it. The Numbers Don’t Lie Over 60 percent of web traffic is […]

Your Homepage is Costing You Sales (And How to Fix It)

Your homepage is the first page most people see when they visit your website. It’s also where most of them leave without doing anything. That’s not an accident. Most homepages are just not very good. Let me walk you through the mistakes and how to fix them. The Unclear Value Proposition I visit loads of […]

Why Your DIY Website Builder Isn’t Cutting It for Small Business

I see this a lot, honestly. A small business owner picks Wix or Squarespace because it’s easy, it’s cheap, and you can build something in an afternoon. You slap together a site, get it live, and think you’re done. It feels good at first. But after six months or a year, cracks start showing. The […]