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The problem for The Good House Company was that their website wasn't fully optimised for mobile use. This was particularly concerning given the growing trend of mobile internet usage. The original design and structure of the website didn't provide a smooth mobile user experience, which could potentially impact the company's ability to effectively showcase their luxury homes to a mobile audience. The lack of mobile optimisation might lead to reduced user engagement and a weaker online presence, not accurately reflecting the high quality and sophistication of their properties.
We embarked on a comprehensive revamp of the website, prioritising mobile optimisation. This involved a redesign to enhance mobile responsiveness, image and video optimisation for faster loading on mobile screens, and refining the navigation to be more intuitive and mobile-friendly. Our focus was to maintain the site's aesthetic appeal while enhancing its functionality for mobile users.
Our mobile optimisation efforts led to a marked improvement in the mobile browsing experience, increasing user engagement. The website now effectively showcases The Good House Company's luxurious homes, in alignment with their high standards of elegance and quality. This upgrade has strengthened their online presence, reflecting their prestigious market position.
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