Superlife Infusions

Superlife Infusions Beverages is a family-owned superfood tea brand founded in 2022, committed to sourcing and blending the highest quality superfood teas, with a special focus on nutritional ingredients.

Web Design & Development | Content Creation | Digital Marketing

The Challenge

Superlife Infusions faced a crisis in the run-up to Christmas 2022 when their website fell victim to a rogue developer. The initial project involved a complete website redesign and build from scratch, a task that needed to be completed urgently to meet the demands of the Christmas Rush. After successfully rebuilding the website, Superlife Infusions also entrusted us with creating a bank of social media graphics, product showcases, email marketing campaigns, and PPC advertisements.

The Solution

We crafted a high-end, bespoke WordPress & WooCommerce website to serve as Superlife Infusions' online storefront. This website is designed to be scalable for future enhancements and includes an educational content section for consumers seeking more information about Superlife's products. To address Superlife's social media challenges, we developed a deck of infographics and stunning product showcase graphics. These assets were strategically used on social media, in various email campaigns, and within PPC advertising efforts. This elevated the brand's visual appeal and established a strong presence across platforms.

The Result

Since collaborating with Superlife Infusions, we have tripled the page loading speed, increased website traffic, and boosted conversions. Our PPC campaigns have been particularly successful, driving sales and laying the foundation for a successful launch into the UK and US markets. Notably, we achieved an average Click-Through Rate (CTR) of over 7%, more than double the industry standard. Additionally, we've captured over 2000 leads through a combination of advertising campaigns and effective sales funnels. These funnels are designed to capture contact details and nurture leads to the point of purchase, resulting in an increased average cart value on the website. Our strategies have significantly increased Superlife Infusions' social media following and online presence, solidifying their brand visibility and engagement across various platforms.